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The technique Google and many other not so well known search engines, choose in which order websites appear in their search results, is to see how many websites have links to a specific site page. The more backlinks a website has, the more significant it is going to be and obviously it will take an improved position in the search engines. This is currently the main feature that defines what position a site page will receive in the results page. There are many other factors, but this is basically the leading aspect that the majority of the search engines use currently. PageRank provides a measure of how many incoming links a site has. The PageRank value is an exponential scale between 0 – 10, so the higher the PageRank of a site, the more incoming links it has from other internet pages.

Keywords: Selecting which keywords your website’s pages have to focus on, is certainly the furthermost vital decision you can take when starting search engine optimization. The goal of keyword investigation is to find out which phrases will not only bring people to your website, but more importantly, introduce targeted traffic to your website. Targeted traffic refers to the visitors that will make most sales as they will actually find exactly what they want when they come to your site. Before you begin using everywhere the first phrase that comes into your head, it’s better to begin a thorough investigation. Firstly to understand how challenging it will be for you to get a decent position for your targeted words. Moreover you could search for the number of internet users that type those words when they search on the internet. With this method, you can estimate the amount of traffic you can expect. In order to discover your special keywords you can use utilities like Overture, Adwords, Wordtracker, and many other free or paid applications. It’s not difficult at all to find them; the tricky part is to discover the keywords that convert well for your specific site. Trial and error is the technique that will help you one day eventually, if you are persistent enough to discover the ultimate recipe. A decent key-word research utility lets you to type a keyword and see other analogous keywords that people have searched for. Some tools display also the amount of competitor websites there are for every special phrase . This permits you to look for special words that do not have huge competition while also creating targeted traffic to your website.

Body Text: The real content, the main text of your web pages is an essential factor of on-page optimization. To enhance your main text you should use your significant words a lot, but be very cautious, because much more than often, is junk for the search engines. A decent analogy in most cases is 4-5% of all of the words on your website. You can also use bold or italics for the reason that this will offer extra weight to your important words. Another great method is to place your main phrases as close to the beginning of your main text as possible and definitely on the first paragraph of text. Preferably the phrases that you try to target will appear first on your main text. So never exaggerate and use your important words too often. This is well-known as word stuffing, and the search engines certainly hate this practice. When you use over and over again the same keywords your website could eventually be penalized or banned. Finally, you must not use text which is exactly the same color as the background of your page (and it is not visible), or very small text because both of these techniques can also be seen as an attempt to spam the search engine and you stand a greater chance of being penalized.

Manolis Skoras is a Cisco, Microsoft and HP Certified Trainer and systems-network engineer. Recently he created an IT Study Guides for CCNA website, to help his students and people around the world to better understand the material they will be tested on, thus having greater success rates. Check Certify4Sure today!