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If you have an online business or simply the use of Internet as marketing tools, you know how important are search engines in your quest to get more targeted visitors to your website. Changes in the field of search engines can have unexpected results for their online efforts. It is therefore important to be well informed about the progress imminent
this area.

Microsoft recently released the latest beta version of its search engine much more promoted. With the support of five billion pages indexed, which is about to become one of the most powerful search engines on the market. Right now MSN is using Yahoo provided search results for queries done through its search page, which is intended to change somewhere in early next year with theirs. You can check out the search engine http://beta.search.msn.com.

Google’s great success and profitable business model enticed Microsoft and others to find in the lucrative search engine market seriously. Amazon, for example, recently launched its web search site A9.com. Today, Google carries out almost 50 percent of all Internet searches. Yahoo with 24 percent market share lags a distant second. MSN with 14 percent lags far behind competitors – a situation that is not going to be very easy to change.

However, Microsoft has a long history of copying booming products, making their replicas at times, certainly better than the originals, and gain the most market share. Microsoft has done this successfully with Borland’s dominance of programming languages in the early days. The list of victims continues the popular word processor once fully WordPerfect, spreadsheet dominant – Lotus 1-2-3, Novell Netware and finally Netscape. Since 90 percent of all computers that run on Windows, Microsoft gets an extra edge over its competitors, which is capable of exploiting very effectively.

What is new in MSN search?

This version of MSN search incorporated several interesting features that other search engines do not exist in this
time.

Direct answers to simple language searches done

Unlike Google or Yahoo, AskJeeves has a better ability to find answers to queries in clear, direct. MSN search has taken a step further by adding the Microsoft Encarta reference tools to its features. Ask, what is the capital of Russia? You will receive the appropriate response to the top of results. Questions like “What is the size of a blue whale?” also brings in exact answer. Without doubt, students will love this feature because it makes it much easier for them to get specific answers to questions related to facts and figures.

Next to me

New Microsoft search engine includes me botón”que una”cerca helps users find websites for a given location. In this version, this only works in America.

Once you press this button MSN search figures where they are located using the IP address of your computer. However, this can easily be replaced by changing the preferences. This is important if you are in New York and looking for something near Boston.

Search Builder

In other search engines, if you want to customize your search you need to use the advanced options of seeking a separate page. MSN search has made it much easier for the user through the addition of the ability of customization right on the search box.

Once you click Search Builder from the link just below the search box a drop down menu will open.Initially, the menu may seem a bit confusing, with little patience to be able to use the great features available ease.

The tool “search terms” allows you to add Boolean search options. Tool site / domain is used to limit your search to specific site or domain, or exclusion from the consultation. “Links to” tool helps you to consult within the sites linked to a specific site. The options for country / region and language are required to make geography or language specific searches.

The best option for this group of features is the “Result Ranking”. This option allows you to refine searches and give you better control over search results by using a set of three bars. By sliding the bars up and down you can choose to see more of exact match or approximate match, more popular or less popular, static or dynamic pages as search results. You can generate an impressive range of results from a single query, with this option. This could be very useful for some types of searches. For example, if you are looking for news based pages, you may want to choose the pages more dynamic and not static.

Author is an associate editor for SEO Agency. Get all Possible information about Internet Marketing Services and SEO Optimization. We also provide information about Internet Marketing, Web Designing, Web Development, SEo Services, Local Optimization, PPC Campaigns.